ROCK KANG
Finding identity through design
Animation | Branding | Illustration
This project portrays the logo design process as a series of fictional factory buildings, each representing a separate stage of creation. The project aims to blend the structured and precise approach with the playful and creative nature of designing a logo.
Personal Logo Branding Rock Kang
A logo design project that explores my identity as a designer. The mark portrays the professional, creative, and structural approach behind my design process.
Reimagining the Logo Design Process
(On)Off-Side
A short animated film exploring the internal struggle of being a Third Culture Individual through a football match between two opposing identities